“Healthy soil, healthy fruit, happy people” is a quote written on a banner in the packing house of Peterson Family Fruit. Unlike most conventional stone fruit brands, Peterson Family Fruit proudly enlightens customers with the raw beauty of regenerative organic farming. While the farm may look a bit different, the fruit is some of the tastiest and most nutritious out there. Harmony is created in this brand identity by juxtaposing rough illustrations and elegant typography.
