Buck Brand Citrus is the exotic citrus farm from Porterville, CA with fruit ya never heard of. They’ve got hidden gems. They’ve got the simon-pure. They simply got it all.
Homegrown Organic Farms has collaborated with Topograph on several sub-brands for their fruit to target a variety of audiences. Buck Brand Citrus is home to an eclectic citrus farm with over 40 different varieties, including the likes of Buddha hands, finger limes, blood oranges, and more. The organic citrus is processed naturally and finds its way up North to grocery stores specializing in uniquely sourced produce, like Buck Brand.
The proposed brand identity dives into the western mind, giving the brand a playful tone while paying homage to it’s traditional roots. At first glance, the logo may appear to be a deer with deformed antlers. However, upon closer inspection, perhaps during some grocery shopping, customers will begin to recognize the resemblance to Buddha hands, giving birth to the Buddha Buck.
