In response to the Central Valley’s low vaccine rate, the Tulare County Health and Human Services (TCHHSA) wanted a campaign that would remind people to get the vaccine, without the typical “do your job” lecture. Everyone can agree that being more sick is worse than being less sick. By using this simple logic as the message behind the campaign, we appealed to a wider audience of those who are fed up with the repetitive vaccine advertisements. Analytics revealed that 60% of viewers watched the entire 15-second video.
